Kiruv
From Halachipedia
Kiruv or Kiruv rechokim consists of religious outreach to non-observant Jews. In the Torah, the concept of religious outreach is termed Tochacha (reproof) and the commandment is given to the individual Jew to “surely rebuke your neighbour”.[1] The concept of Kiruv denotes the necessary compassion to ensure the success of the reproof.[2]
In contemporary settings, the concept of Kiruv is a value practised by Orthodox Jews to recruit non-Orthodox Jews to Torah Judaism. There are numerous Halacha issues involved in this approach, most commonly, when inviting non-Orthodox Jews to events on Shabbos, knowing that the invitee will drive.[3]